Preparing for Amendment 73 — effective 22 March 2027

Kal Siha — call recording compliance software

The law says record, retain, deliver. Kal Siha does all three automatically — it connects to the phone system you already have, finds any call in seconds, and deletes recordings itself when the retention period ends.

days until Amendment 73 to the Consumer Protection Law takes effect
22 March 2027 · connecting a phone system and rolling out a procedure takes time

Why it's urgent

Three new obligations. One of them has teeth.

Amendment 73 to Israel's Consumer Protection Law places three duties on businesses that sell by phone: record sales calls for transactions of NIS 750 or more, retain them for set periods, and deliver them to any consumer who asks within 10 business days.

The third duty is the dangerous one: a business that fails to deliver a recording as required is deemed in civil proceedings to have admitted the consumer's version of what was said on the call — and cannot submit the recording as evidence without the court's permission.

NIS 750and up — the transaction threshold that triggers recording
2 yearsretention if the deal closed · 6 months if not
10 business daysto deliver the recording to a consumer who asks
Disclosure dutyannounce the recording at the start of every call

Read the full guide to Amendment 73 — who is covered, what exactly is required and what the sanctions are →

How it works

No new phone system. No change to how your reps work.

Kal Siha connects to the phone system you already run — VoIP, cloud PBX or contact centre platform — and pulls the recordings from it. Your reps carry on exactly as they do today.

  • Automatic recording of every sales call, with no decision to make mid-conversation
  • Automatic opening announcement covering the recording and the consumer's right to receive it — as the law requires
  • Call tagging — deal closed or not, amount, rep and product
  • Encrypted storage with full backup and role-based access control

The moment it gets tested

A customer asks for a recording. You have 10 business days.

This is where a real system parts ways with a folder of files on a server. If you can't find the call, as far as the court is concerned you have admitted the customer's version.

  • 1Find it by phone number, date, rep or deal value — in seconds
  • 2Listen and confirm it's the right call, with every call detail beside it
  • 3Send a secure link — compliant delivery, inside the statutory window
  • 4Delivery is logged in the audit trail — proof that you met the obligation
Automatic retention — and automatic deletion

The law requires two years if a deal closed and six months if it didn't. Kal Siha enforces that on its own and deletes at the end of the period — so you never hold personal data longer than required, and never delete early a recording you are still obliged to keep.

Who it's for

If you sell over the phone, this probably means you

The law applies to the sectors listed in the Ninth Schedule. Here are some of them:

Telecoms and utilities

Mobile, internet, television broadcasting and household gas supply — sectors that run business-initiated phone sales at scale.

Finance and entitlements

Loan brokerage, tracing lost funds, tax refunds, medical entitlements and credit score improvement. Banks, insurers and pension marketers are subject to parallel obligations.

Ongoing services

Maintenance and repairs, ongoing health services, and product sales that follow a call the business initiated.

Questions and answers

What businesses ask us

Do we have to record every sales call?

Not every call. The duty under Amendment 73 to the Consumer Protection Law applies to sales calls the business initiated, for remote transactions of NIS 750 or more, in the sectors listed in the Ninth Schedule to the law. Many businesses choose to record everything anyway — because recording everything is easier than deciding mid-call whether a given conversation has to be recorded.

Do we need to replace our phone system to use Kal Siha?

No. Kal Siha connects to existing VoIP systems, cloud PBXs and contact centre platforms and pulls the recordings from them. There is no equipment to replace and nothing changes in the way your reps work.

How does the system help us meet the 10 business day delivery requirement?

You find the call by phone number, date, rep or deal value, and send the customer a secure link in one click. Every delivery is logged in the audit trail, so the business has proof that it met the requirement in the law.

What happens to recordings when the retention period ends?

The system enforces the law's retention policy automatically: two years for a call that led to a deal, six months for one that didn't. At the end of the period the recording is deleted automatically — so the business never holds personal data longer than required.

When should we start getting ready?

The law takes effect on 22 March 2027. Connecting a phone system, defining a retention policy and rolling out a procedure with your reps all take time — so start months ahead rather than in the final week.

Not sure whether the law applies to you?

Tell us what your business does and how you sell, and we'll tell you plainly whether you fall inside the Ninth Schedule — and what that means in practice.

Get a free assessment