One platform for distributors: CRM, wholesale ordering, warehouse and production
Sales, wholesale, approvals, accounting, warehouse, manufacturing and training — running on one shared database, instead of seven tools that disagree with each other. Built inside a working distribution business, not from a spec.
The problem
Your business already runs on seven systems. They just don't talk.
A CRM that doesn't know inventory. A wholesale portal that doesn't know credit limits. A warehouse that finds out about an order when someone forwards an email. Accounting reconciling all of it a month later, by hand.
Every gap between those systems is filled by a person — copying numbers, chasing an approval, answering "did that ship?". That work is invisible on any org chart, and it is where margin quietly goes.
The seven sides
Every part of the operation, on the same spine
Each side is a full working system in its own right. What makes them worth having together is that a change in one is instantly true in the others.
CRM (Rep)
Territory, enriched leads, qualification, calls and tasks — built for reps who work a list.
B2B Wholesale
A self-serve ordering portal with per-customer pricing, terms and reorder history.
Approvals
Discounts, credit and new accounts routed to whoever must sign — with a permanent trail.
Accounting
Invoices, payments and receivables generated from real orders, not re-keyed from them.
Warehouse
Receiving, picking, packing and counts on a scanner — stock that matches the shelf.
Manufacturing
Recipes and production runs that consume components and yield finished, traceable stock.
Training
Onboarding and procedures inside the tool people already use, with proof of completion.
CRM (Rep)
A rep opens one list and knows exactly who to call
Territory is segmented the way the business actually sells — by vertical, by region, by whatever list matters this week. Every record arrives already enriched from public sources, so a rep never starts a call cold.
- Auto-enriched records — opening hours, rating, review count, most recent review, website and location pulled in automatically
- Plot on map — plan a route instead of a call list when the territory is physical
- Advanced search and saved searches — filter on any field, save the segment, work it every morning
- Qualification questions you define — the questions your category actually turns on, answered on the record
- Roles on the account — manager, buyer, receptionist, each with their own number, so the rep asks for a person
- Click-to-call with recording and notes — the call log, the recording and what was said stay on the record
In production today on a territory of well over 100,000 accounts.
B2B Wholesale
Your buyers order themselves, at their own prices
A wholesale portal where each customer signs in and sees their catalogue, their price tier and their terms. Reorders take seconds, and every order lands in the same system the warehouse and accounting already work in.
- Per-customer pricing — tiers, contract prices and promotions applied automatically
- Live availability — buyers see what can actually ship, not a stale catalogue
- Reorder from history — the fastest order is last month's order, adjusted
- Credit terms enforced at the door — an account over its limit routes to Approvals instead of failing silently
- Rep-assisted ordering — the rep places the same order on the customer's behalf, from the same catalogue
Approvals
The exceptions stop living in someone's inbox
Every business runs on exceptions: a discount past the floor, an account over its credit limit, a new customer, a write-off. Approvals turns each one into a request with an owner, a deadline and a permanent record of who decided what.
- 1A rule catches the exception — discount depth, credit limit, new account, refund threshold
- 2It routes to whoever can approve it — by role and by amount, not by who happens to be online
- 3The decision is recorded on the order — approved, rejected, or changed, with a reason
- 4Nothing moves until it clears — the warehouse never picks an order that has not been authorised
Approvals is the module that makes the others safe to open up. Self-serve wholesale ordering is only sensible when an over-limit order routes somewhere instead of shipping. Giving reps discount latitude is only sensible when the exception is logged. This is the control layer.
Accounting
Invoices that were never typed twice
Billing documents are generated from the order that already exists — the same prices, the same quantities, the same customer record. Nobody re-keys anything, so nothing drifts.
- Invoices from orders — created off what was actually shipped
- Payments and receivables — what is open, what is late, and who owes it
- Customer statements — a buyer's full history without assembling it by hand
- Margin that reflects production cost — because manufacturing feeds the same ledger
Warehouse
Stock on the screen matches stock on the shelf
Receiving, put-away, picking, packing and counts all happen against the live order — on a scanner or a phone, by people who never open a spreadsheet.
- Scan-driven picking and packing — the wrong item does not make it into the box
- Receiving against purchase orders — short shipments are caught at the dock
- Cycle counts — correct drift continuously instead of shutting down once a year
- Locations and bins — new staff find stock without asking anyone
Manufacturing
What you make, from what you bought
Define what goes into a finished product, run a batch, and watch components come out of stock while finished goods go in — with the batch traceable in both directions.
- Recipes and bills of materials — the components and quantities behind every finished item
- Production runs — consume inputs, yield outputs, record the variance
- Batch and lot traceability — from a finished unit back to its inputs, and forward to every customer who received it
- True cost per unit — landed component cost flows through to margin
If a component turns out to be bad, the only question that matters is which finished units used it and which customers received them. That answer only exists if manufacturing, warehouse and sales share one database — which is the whole argument for Zekal One.
Training
New people get productive without shadowing someone for a month
Onboarding paths, procedures and product knowledge live inside the same system people work in — so the answer is one click from the screen where the question came up, not in a shared drive nobody opens.
- Role-based onboarding paths — a rep, a picker and a buyer each get their own
- Procedures where the work happens — the current way to do it, not the version in someone's memory
- Completion tracking — who has been trained on what, provable
- Updated once, everywhere — change the procedure and the whole team has the new one
Why one system
The value is in the joins
An order is one object
The same order the rep took is the one the buyer sees, the approver clears, the warehouse picks and accounting bills. No handoff, no re-entry, no version that is subtly wrong.
Permissions, not products
A picker, a rep and a controller open the same platform and see different things. You stop paying per seat across seven vendors to achieve what one role setting does.
Reporting that needs no assembly
Margin by customer, rep performance against shipped revenue, stock turns by line — questions that normally require exporting three systems into a spreadsheet are just queries here.
Questions
What operators ask before switching
Do we have to adopt all seven modules at once?
No. Most businesses start with the side that hurts most — usually CRM or wholesale ordering — and switch on the others as they are ready. Because the modules share one database, adding one later is a configuration step rather than another integration project.
How is this different from buying a CRM and an ERP separately?
A CRM and an ERP have to be integrated, and that integration is where the cost and the drift live: two customer records, two price lists, a nightly sync that fails quietly. Zekal One is one system with one customer record and one inventory, so there is nothing to reconcile.
Is Zekal One a product or a custom build?
It is a platform that gets configured to how you operate. The seven modules, the data model and the permissions are the product; your verticals, price tiers, approval rules, qualification questions and workflows are set up around your business rather than forced onto it.
What kind of business is this actually built for?
Businesses that both sell and move physical goods — distribution and wholesale operations with an outbound sales team, a warehouse, and often some production or assembly. It is running in production today in distribution, and it is heaviest where sales volume and inventory complexity meet.
Can it work alongside the tools we keep?
Yes. QuickBooks Online syncs both ways, payments run through Authorize.Net, parcel and freight through EasyShip and Priority1, and there is a REST API with signed webhooks for everything else. Nobody replaces everything on day one, and the usual pattern is that tools get retired as their job moves inside rather than being switched off in a single weekend. The integrations page lists what connects — and just as plainly, what does not.
Is Zekal One available in Hebrew?
Zekal One is the international platform and is offered in English. In Israel, Bitomatic sells a focused product family under the Zekal brand — Kalkalit for invoices and documents, Kal Tik for accounting practices, Kal Siha for call-recording compliance and Kal Pinuy for waste operations. Talk to us about which fits your market.
What does it cost?
We do not publish a price list, and we would rather tell you why than leave you guessing. Zekal One is configured to how you operate — which modules you switch on, how many people touch the system and in what roles, how much of your catalogue is manufactured rather than bought. Those change the number enough that any figure printed on this page would be wrong for most readers. What we will do is give you a straight number on the first call, before any implementation talk, so you can rule us in or out quickly.
See it on your own operation
Tell us how you sell, what you stock and where the manual work is. We will walk you through the parts of Zekal One that would actually change your week — no generic demo.
Book a walkthroughRunning a specific kind of operation? See smoke and vape distribution, kratom and hemp-derived distribution, or read the PACT Act operating guide.